Author: Kathryn Donaldson
Signification and Language
Throughout our lives we use our senses to acquire countless information that is analysed and interpreted. As children everything is new and fresh. As we get older we learn through previous encounters or the teachings of others. From this, we form associations with flavours, smells, sounds, images, words, actions and objects. Everything we encounter has […]
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Design Codes
Society relies on the media as a machine for distributing the stories of our lives to the broader public. Journalists, photographers and writers all take part in providing subject matter, but how many readers consider that the presentation of all this information can tell a story of its own? Social conditioning means that society […]
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Visual Communication
It is interesting to consider how unconscious we are with the act of seeing? Different to our senses touch, taste and smell (where we actively participate), hearing and sight seem to be involuntary. Unless we close our eyes (or go to sleep) we are constantly seeing the world through our eyes. However, what we choose […]
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Language and Communication
What sets humans apart from other species is our advanced capacity to communicate on a multitude of levels. A requirement of effective communication is the common understanding of the message that is being broadcasted. Audible and visual lines of communication have evolved to cater to different senses. Some ways in which we communicate today include: […]
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